Seller target-margin pricing tool
Product Pricing Calculator
Calculate a recommended selling price from your product cost, additional costs and target profit margin.
- 100% Free
- No Sign Up
- Instant Calculation
Your inputs
Use complete costs: Add shipping, packaging, marketplace fees, payment fees, fulfillment, advertising and other variable costs to Additional Costs.
Your results
Pricing Breakdown
This simple target-margin estimate assumes costs do not change when selling price changes. Use a platform-specific tool when fees are percentage-based.
How to use
- 1
Enter your costs
Add your product cost and any additional per-sale expenses.
- 2
Set your target margin
Enter the profit margin you want to earn on each sale.
- 3
See your recommended price
Get the selling price, estimated profit and markup needed to reach your target.
What this tool does
This general target-margin tool estimates a selling price from the costs you enter. It assumes those costs stay fixed as selling price changes, so percentage-based marketplace or payment fees should be handled carefully in a platform-specific calculator.
- ✓Recommended Selling PriceThe estimated price needed to reach the target profit margin after the costs entered.
- ✓Profit Per SaleThe estimated amount remaining after total costs.
- ✓Profit MarginProfit expressed as a percentage of selling price.
- ✓MarkupProfit expressed as a percentage of total cost.
- ✓Total CostProduct cost plus all additional costs entered.
Formula & assumptions
Recommended Price = Total Cost ÷ (1 − Target Profit Margin).
- Total Cost combines Product Cost and Additional Costs.
- This estimate assumes costs do not change as selling price changes; use a platform-specific calculator when percentage fees apply.
Frequently asked questions
How do I calculate a selling price from cost and target margin?
Divide total cost by one minus the target margin as a decimal. For example, a $25 cost and 30% margin gives $25 ÷ 0.70, or about $35.71.
What is a target profit margin?
It is the share of the final selling price that you aim to retain as profit after the costs included in the calculation.
Why can't I just multiply cost by one plus the margin?
That treats margin like markup. Margin uses selling price as the denominator, while markup uses cost, so the two calculations produce different selling prices.
What is the difference between margin and markup?
Margin is profit divided by selling price. Markup is profit divided by total cost. A 30% margin therefore requires about a 42.9% markup.
How much markup is needed for a 30% profit margin?
A 30% margin corresponds to roughly 42.9% markup when the costs are fixed.
What costs should I include when pricing a product?
Include product, shipping, packaging, marketplace or payment fees, fulfillment, storage, advertising and other variable per-sale costs where appropriate.
Can I use this calculator for Amazon, Etsy or Shopify?
It is useful for a basic estimate, but fees that change as a percentage of selling price are better handled in the corresponding Profivexa platform calculator.
What happens if I enter a 100% target margin?
A finite selling price cannot produce a 100% margin when costs are positive. The calculator returns a safe zero state and asks for a target below 100%.
Does a higher selling price always mean more profit?
Not necessarily. Demand, platform fees, advertising, discounts, returns and other costs can change as price changes.